The World Bank publishes its 2015 development report. Behavioral economics, which the report is about, already earned a Nobel and best-seller positions for popular books on topic. The Bank now politely reminds that nudges matter for public policies.
One literally illustrative case from the chapter on productivity:
Which is about this:
Seaweed farmers in Indonesia, for example, had no problem noticing that the spacing between pods determined the amount of seaweed they could grow, and they could accurately report the spacing on their own lines. They failed to notice, however, that the length of the pod also mattered; they did not even know the lengths of the pods that they used, even though farmers had an average of 18 years of experience and harvested multiple crop cycles per year and thus had plenty of opportunities for learning by doing.
Even when randomized controlled trials on their own plots demonstrated the importance of both length and spacing—at least for researchers analyzing the data—the farmers did not notice the relationship between length and yields simply from looking at their yields in the experimental plots. Only after researchers presented them with data from the trials on their own plots that explicitly pointed out the relationship between pod size and revenues did farmers begin to change their production method and vary the length of the pods.
At this point, some think “Oh, those stupid Indonesian farmers! This never happens to me.” Well, it does. Lawrence Summers suggests a good example: the airport elevator that takes more time to fix than the Empire State building to build.
Apart from the decline of social trust in the United States (which is Summers’ main point), slow construction has some behavioral roots. Why doesn’t the owner fix his elevator faster? The losses from this elevator are not on his books—they’re opportunity costs that few care about. If thousands of people have to make their route two minutes longer each day while the elevator stands still, the owner doesn’t notice the losses either. The people do, and not Harvard professors alone. Customers are less satisfied with service (walking around the place is a service, too) and less likely to leave their money around. It boomerangs on the elevator owner through the long chain of revenues and rents from airport shops.
Like the Indonesian farmers, managers would notice this “only after researchers presented them with data from the trials on their own
plots airports that explicitly pointed out the relationship between” time to fix an elevator and revenue from operations.
And guess what? Managers wouldn’t agree to establish a proper trial to find this out empirically. It requires some elevators to work and some not to work in a random order—a thing totally unacceptable to managers. After all, they realize that dysfunctional infrastructure isn’t that great.
A single dysfunctional elevator ain’t great either. The math is embarrassingly simple. If ten elevators reduce revenues by 10%, then one elevator reduces revenues by 1% (actually, more than that; people don’t care much if nothing works, but they still notice those small flaws if things run somewhat smoothly).
If elevators still seem to be a small issue, big construction projects don’t. Repairing a road takes time but contractors rarely use this time wisely. Why should they? A daily 8-hour shift is a cheap way to complete the works in one year. Three shifts could do it in six months, but margins would be smaller. Meanwhile, drivers spend another six months in jams around roadblocks.
A private contractor need not to care about drivers, but government must. Naturally, by paying contractor more for completing the project fast. It may mean more taxes or debt; but if drivers realize how much slow roadworks add to communing, they would pay to avoid this waste.
Again, like the Indonesian farmers and airport managers, drivers rarely draw the connection between “downsizing the government” and personal time lost in jams. First, politicians rarely puts things this way; second, people routinely underestimate opportunity costs compared to direct expenses. So, they choose fewer taxes and more jams.
Where does behavioral economics lead to? Teaching yourself biases is an option. But it probably won’t help with elevators, bridges, and roads. These are problems that deserve routine attention, which governments may provide. If governments prevent crimes, shouldn’t they take control over things that kill our time?